Ads on TikTok are intended for companies with high purchasing power and a large advertising budget. That’s why people prefer to buy TikTok likes to promote their content. The advertising TikTok is relatively new, and yes, its own sales team, which manages TikTok ads on behalf of the buyer. If a European company wants to buy advertising on the platform, they will have to contact the TikTok headquarters for Europe, which is located in London. The list of prices that they handle from there is quite high. These would be the prices of each format for the United Kingdom – and possibly, they can be concluded to other European markets to have a rough idea of what the real cost would be:
-Takeover Ads: This format replaces the publication that users see when opening the app, with a three-second image or a three to the five-second video of the advertiser. There can only be one Takeover Ad per category per day. The minimum spend for this format is $ 53,000 a day, and the advertiser buys 8.9 million impressions.
-Top view Ads: A format like the previous one, which is displayed when opening the app. However, in this case, it is 60-second videos with sound. Advertisers can convert a Takeover to Top view if they pay the difference. The cost of 7.4 million impressions is $ 65,000 a day.
-In-Feed Video: These ads have a video format and last 15 seconds. They are displayed for 24 hours only and placed as one more post within the user feed. The price is $ 26,000 for the first 3.6 million impressions.
-Hashtag Challenge: This is the TikTok star format. It allows advertisers to create a challenge, which can be a dance, a game, or a comic sketch, and challenges users to record their own version and upload it to the platform using their own hashtag. It works as a kind of “Call to Action.” Along with the challenge space, advertisers receive official music to accompany the challenge and special protection so that the challenge videos cannot be restricted in any region. The Hashtag Challenge costs $ 130,000 and includes the Brand Takeover and One Day ads formats.
-Hashtag Challenge Plus: Offers the same as the previous package, only a direct link to the company’s store is also offered. The price is $ 160,000.
-Branded Effect: This format creates brand 2D effects using Augmented Reality, which are activated by moving or gesturing with the face. The effects are created by the TikTok animation team, and the price is $ 45,000 for 30 days.
Although these high-impact advertising formats are designed for large companies with a large advertising budget, the platform has other cheaper options in the Creator’s Marketplace, space where brands can contact influencers to collaborate.
Prices to work with Influencers on TikTok
TikTok offers the following advertising packages to work with influencers:
-Mid-Tier package: The user will collaborate with five creators, all of them with less than a million followers. The price is $ 12,000.
-Top-Ties package: Similar to the previous pack, except that influencers will have between one and five million followers and the price is $ 35,000.
-Value Hybrid package: In this package, the user can choose two creators of more than a million and three with less than a million followers, for $ 20,000.
-Premium Hybrid package: This pack includes a VIP creator with more than 5 million users, two Top creators, and two other Mid-tier creators. The price of this selection of influencers is $ 30,000.
If you are a beginner and don’t have huge bucks of money, try a budget-friendly way to promote your brands like buy TikTok likes and views.