Category: social media

How to make money with TikTok: the definitive guide for 2020

With the popularity of the TikTok, more and more people have decided to move on it to try to conquer new users and earn with TikTok.

Although many have signed up, however, there is always a question of how to make money with TikTok? And how do influencers and brands make money with TikTok? In this article, we will reveal how to earn and make money on TikTok.

  1. Create quality content

The first step to making your profile on TikTok profitable is to create quality, cutting-edge, and always original content. Post quality content that represents what you want to communicate in the way that best characterizes you, without copying the format of other users.

Also, TikTok gives you the opportunity to publish comments under the contents of other users in the form of videos, to create a sort of innovative hit and response, via video. This practice is highly appreciated by the TikTok audience and will only increase the number of engagement of your content to make them viral and therefore lay the first bases to earn with TikTok.

  1. Increase the number of followers

The second step to making money with TikTok is represented by followers. It is now known that to make money with TikTok; followers are a factor of fundamental importance. Increasing the number of followers on TikTok as on any other social network is a difficult task. Many users try, but not all manage to publish content that is innovative enough to attract a very large audience.

First of all, it is important to participate in the challenges; you must know that every day on TikTok, users are subjected to new challenges, which consist of a challenge to be performed by forcing another person to run it in this way real chains are formed.

By participating in the challenges, it is much easier to make your content viral, and for this reason, it is easy to reach a very large pool of users and potential followers. Also, don’t forget that challenges are often on the front page of the results of the latest trends, which means that with the right hashtags, your content could potentially reach anyone!

That said, there are a few tricks that can be of fundamental importance to increase the number of followers on your TikTok profile.

  • Optimize your profile
  • Optimizing your profile is of fundamental importance to increase the followers on TikTok, so make sure that what you publish is able to express what you are and what you do clearly.
  • Use hashtags in the correct way
  • Use hashtags wisely to make your content more viral by facilitating the search for users and subsequently retaining them.
  • Interact with your followers
  • Interacting with your followers and making contact with them will increase the engagement rate of your profile, and this will help make your content viral, and consequently, you will attract new followers.
  1. Monetize by sponsoring brands

At this point, monetizing with your profile on TikTok and making money becomes easy. With a profile full of original content and following massive count, many brands will be interested in promoting their products or services through your profile. If your profile has not more followers to attract the brands, you can buy TikTok followers from There are several examples of influencers who, once managed to get a large number of followers, began to earn by sponsoring the brands.

How much does the advertising costs on TikTok?

Ads on TikTok are intended for companies with high purchasing power and a large advertising budget. That’s why people prefer to buy TikTok likes to promote their content. The advertising TikTok is relatively new, and yes, its own sales team, which manages TikTok ads on behalf of the buyer. If a European company wants to buy advertising on the platform, they will have to contact the TikTok headquarters for Europe, which is located in London. The list of prices that they handle from there is quite high. These would be the prices of each format for the United Kingdom – and possibly, they can be concluded to other European markets to have a rough idea of ​​what the real cost would be:


-Takeover Ads: This format replaces the publication that users see when opening the app, with a three-second image or a three to the five-second video of the advertiser. There can only be one Takeover Ad per category per day. The minimum spend for this format is $ 53,000 a day, and the advertiser buys 8.9 million impressions.


-Top view Ads: A format like the previous one, which is displayed when opening the app. However, in this case, it is 60-second videos with sound. Advertisers can convert a Takeover to Top view if they pay the difference. The cost of 7.4 million impressions is $ 65,000 a day.


-In-Feed Video: These ads have a video format and last 15 seconds. They are displayed for 24 hours only and placed as one more post within the user feed. The price is $ 26,000 for the first 3.6 million impressions.


-Hashtag Challenge: This is the TikTok star format. It allows advertisers to create a challenge, which can be a dance, a game, or a comic sketch, and challenges users to record their own version and upload it to the platform using their own hashtag. It works as a kind of “Call to Action.” Along with the challenge space, advertisers receive official music to accompany the challenge and special protection so that the challenge videos cannot be restricted in any region. The Hashtag Challenge costs $ 130,000 and includes the Brand Takeover and One Day ads formats.


-Hashtag Challenge Plus: Offers the same as the previous package, only a direct link to the company’s store is also offered. The price is $ 160,000.

-Branded Effect: This format creates brand 2D effects using Augmented Reality, which are activated by moving or gesturing with the face. The effects are created by the TikTok animation team, and the price is $ 45,000 for 30 days.

Although these high-impact advertising formats are designed for large companies with a large advertising budget, the platform has other cheaper options in the Creator’s Marketplace, space where brands can contact influencers to collaborate.


Prices to work with Influencers on TikTok


TikTok offers the following advertising packages to work with influencers:


-Mid-Tier package: The user will collaborate with five creators, all of them with less than a million followers. The price is $ 12,000.

-Top-Ties package: Similar to the previous pack, except that influencers will have between one and five million followers and the price is $ 35,000.

-Value Hybrid package: In this package, the user can choose two creators of more than a million and three with less than a million followers, for $ 20,000.

-Premium Hybrid package: This pack includes a VIP creator with more than 5 million users, two Top creators, and two other Mid-tier creators. The price of this selection of influencers is $ 30,000.


If you are a beginner and don’t have huge bucks of money, try a budget-friendly way to promote your brands like buy TikTok likes and views.



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